The Best Advertising Platform Tools for Publishers
The adtech ecosystem continues to grow and innovate at a scale that other industries can barely imagine. Publishers need to be educated about the upcoming changes in the ecosystem and be vigilant. It's a tough space to compete and the early starters are the ones who will eventually stay longer on the battlefield. An increase in CPM, traffic, revenue, and everything related, depends on myriad factors and often has strong correlations. Altogether this makes the life of publishers more difficult. So, we have decided to segment the various heads under "advertising solutions for publishers". This can be found in the sub-category section of the website having an in-depth list of adtech vendors and partners. If you are looking to monetize your data, you can go ahead and check the sub-category "data monetization platforms" and so on. We suggest you click on the individual sub-categories to check the best advertising solutions. Should you wish to suggest an advertising solution that has performed well on your site, please email us at [email protected]. Also, feel free to request a site audit where you'll get personalized recommendations to increase your overall advertising revenue.
Leading ad technology provider ExoClick offers publishers and advertisers possibilities to monetize content. It functions both as an ad network and as an ad exchange. Along with working with other DSPs and advertising networks, ExoClick's Ad Exchange technology aids publishers in monetizing their traffic within ExoClick's ad network.
Quantcast is a software that helps publishers like you manage cookies and consent from your audience.
Recognized by Google as a certified partner, AdPushup is a powerful monetization platform designed to help content creators maximize yield from each impression and tap into better revenue prospects. Trusted by over 300 publishers across 50+ GEOs, the network connects websites to premium ad exchanges with reliable ad operations support.
Ezoic makes sure that websites utilizing their technologies comply with the AdSense guidelines because they are Google Certified Publishing Partners. Ezoic does not require you to have an AdSense account, but if you do, it must be in great condition, as Ezoic cannot approve sites that AdSense has banned due to policy breaches.
Helping publishers monetize their Adblock inventory, Adrecover is an excellent tool. Adblockers are used by most tier 1 traffic, and one can have as many as 20-30% of your visitors using it if the majority of your traffic source is from EU countries.
Valueimpression is a high-converting ad network. Trusted by premium publishers, they assert that earnings might range from 40 to 300 percent higher than those on other networks. This Valueimpression review highlights their patented proprietary video advertising optimization technology has helped hundreds of publishers increase their revenue, by bringing real value for each impression.
OKO ad management provides numerous core solutions to give website and app publishers everything they need to maximize their ad revenue. The platform grants you access to a larget pool of advertisers than Adsense or other ad networks, resulting in a larger number of advertisers competing for your ad space, thereby boosting your CPM.
Newor Media is a professional ad management solution that helps publishers maximize their website’s earnings with AI.
Sulvo is a programmatic ad server that delivers on-target metrics on revenue and engagement. Their containers prevent revenue loss by recapturing adblock visits, serving special formats, and maximizing auction participation by including as many of your buyers as possible. Sulvo simplifies the process of bringing together all of your buyers, including Ad Manager / AdX, Adsense, Amazon, Relābe, and all Prebid-compatible demand.
MonetizeMore is a rapidly expanding ad tech company that has established itself as one of the industry leaders in ad revenue optimization. The platform offers a range of tools and solutions to publishers to maximize revenue from digital advertising.