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The Best Advertising Platform Tools for Publishers

The adtech ecosystem continues to grow and innovate at a scale that other industries can barely imagine. Publishers need to be educated about the upcoming changes in the ecosystem and be vigilant. It's a tough space to compete and the early starters are the ones who will eventually stay longer on the battlefield. An increase in CPM, traffic, revenue, and everything related, depends on myriad factors and often has strong correlations. Altogether this makes the life of publishers more difficult. So, we have decided to segment the various heads under "advertising solutions for publishers". This can be found in the sub-category section of the website having an in-depth list of adtech vendors and partners. If you are looking to monetize your data, you can go ahead and check the sub-category "data monetization platforms" and so on. We suggest you click on the individual sub-categories to check the best advertising solutions. Should you wish to suggest an advertising solution that has performed well on your site, please email us at [email protected]. Also, feel free to request a site audit where you'll get personalized recommendations to increase your overall advertising revenue.

Oracle moat is an ad measurement and marketing analytics suite designed to help advertisers, publishers, and platforms measure media performance.

4.3

Outbrain is a prominent platform for sponsored content. It assists publishers in earning cash from material sponsored on their websites and increase traffic by advertising their content on various websites.

3.8

Noviclick is an online advertising platform with pop and push traffic. Their fraud filter and advanced targetting options help you reach specific audiences and ensure authentic traffic.

4.3

Adcash is a global online advertising platform for advertisers and publishers worldwide. They have over 10 thousand active campaigns shown in 195+ countries that reach more than 200 million unique internet users daily. The platform uses advanced machine learning algorithms to automatically optimize campaigns and deliver the best performance and high revenue. With Adcash, advertisers can reach highly-targeted worldwide audiences, and publishers can monetize web traffic with minimum effort and maximum profit.

3.7

LiveIntent was the first and largest email advertising network. Rather than focusing on standard on-site advertisements, LiveIntent provides technology that allows publishers to incorporate display ads within their emails.

3.6

AdButler is an internet advertising platform for publishers and marketers. It facilitates direct ad sales by publishers (instead of through ad networks), which yields larger profits. Its fully automated ordering system makes it simple for advertisers to purchase advertisements.

4.2

With the greatest assortment of demand sources and inventory in the world, the OpenX platform gives the ad tech industry real-time access to all screens and devices through an open API.

3.2

Connatix is a video platform for publishers that helps you grow page views, boost revenue with the existing content and to monetize all of the pages. It is a fast video player that offers a suite of immersive formats in one multi-faceted platform.

4.0

AdinPlay is a technology company that specializes in providing advanced ad monetization solutions for publishers. They offer seamlessly integrated, optimized ad solutions along with extensive consultancy on effective ad implementation, helping publishers maximize their revenue potential and enhance user experiences.

4.2

Epom is a Ukrainian family of ad tech products designed for meaningful advertising. Our brand was founded in 2010 by Anton Ruin, Sergey Chudnovsky, and Alex Lunkov, and was an early adopter of programmatic and ad tech innovations. The company covers the needs of publishers & advertisers of all sizes. It provides solutions both for direct advertising with its ad server and for programmatic with its white-label demand-side platform.

4.3

Platform & Tools FAQs

Izooto is Push Notification Software . Izooto offers the following functionalities:

Brands approach influencer marketing agencies with a brief asking for a campaign that improves conversions, traffic, downloads, and/or awareness by working with influencers. Once appointed the agency would: Make the creative and content strategy Produce the campaign timeline Find relevant insights on the brand, competitors, industry, and audience Find and select the most relevant Influencers for the brand and campaign Outreach to the influencers, brief them and contract them Manage the influencers and produce the content with them Report the success metrics in the campaign

Brands approach influencer marketing agencies with a brief asking for a campaign that improves conversions, traffic, downloads, and/or awareness by working with influencers. Once appointed the agency would: Make the creative and content strategy Produce the campaign timeline Find relevant insights on the brand, competitors, industry, and audience Find and select the most relevant Influencers for the brand and campaign Outreach to the influencers, brief them and contract them Manage the influencers and produce the content with them Report the success metrics in the campaign

Izooto is Push Notification Software . Izooto offers the following functionalities: