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The Best Advertising Platform Tools for Publishers

The adtech ecosystem continues to grow and innovate at a scale that other industries can barely imagine. Publishers need to be educated about the upcoming changes in the ecosystem and be vigilant. It's a tough space to compete and the early starters are the ones who will eventually stay longer on the battlefield. An increase in CPM, traffic, revenue, and everything related, depends on myriad factors and often has strong correlations. Altogether this makes the life of publishers more difficult. So, we have decided to segment the various heads under "advertising solutions for publishers". This can be found in the sub-category section of the website having an in-depth list of adtech vendors and partners. If you are looking to monetize your data, you can go ahead and check the sub-category "data monetization platforms" and so on. We suggest you click on the individual sub-categories to check the best advertising solutions. Should you wish to suggest an advertising solution that has performed well on your site, please email us at [email protected]. Also, feel free to request a site audit where you'll get personalized recommendations to increase your overall advertising revenue.

TwinRed is a leading service provider in the digital advertising sector, offering both self-service and open RTB capabilities to its clients.

3.3

The fact that JW Player is the quickest HTML5 player accessible contributes to its popularity as one of the most widely used video players online. This implies that every piece of video and advertising content you produce displays dependably and beautifully throughout all of the screens you employ.

4.1

AdinPlay is a technology company that specializes in providing advanced ad monetization solutions for publishers. They offer seamlessly integrated, optimized ad solutions along with extensive consultancy on effective ad implementation, helping publishers maximize their revenue potential and enhance user experiences.

4.2

Epom is a program made to display adverts on various devices, including those computers, smartphones, and tablets. It offers data so that companies can assess how effectively their advertising efforts are doing and adjust as necessary to boost their performance.

4.3

Adswizz offers a diverse technology stack that comprises dynamic ad insertion, yield optimization, campaign management, and a programmatic selling platform, which allows publishers to maximize the genuine listening experience.

3.8

Readwhere Ad Exchange is an Indian vernacular advertising network that helps non-Hindi/English publishers monetize their content effectively. They support publishers across all languages, sizes, content types and publishing genres. They work directly with brands and agencies on various high-return CPM and CPC campaigns.

4.1

CookieFirst is a platform that helps you manage user and cookie consent as well as stay compliant with CCPA and GDPR. It helps build audience trust and avoid heavy fines by enabling publishers to manage user consent and cookie consent. Cookie consent is informing your audience about the cookies used on your site and how they are used. Thus, they can give informed consent when accepting cookies on your website. 

3.8

Forensiq is an ad fraud protection and monitoring software that protects both demand and supply-side partners against complex fraud scenarios on mobile, desktop, and connected TV channels.

4.0

Tap Native is a premium ad platform whose ads are featured exclusively within premium health and wellness websites and around health-related content.

4.2

Webpushr is the fastest-growing web push notifications platform that marketers love, and developers rely on and support all popular browsers. 

2.9

Platform & Tools FAQs

Izooto is Push Notification Software . Izooto offers the following functionalities:

Brands approach influencer marketing agencies with a brief asking for a campaign that improves conversions, traffic, downloads, and/or awareness by working with influencers. Once appointed the agency would: Make the creative and content strategy Produce the campaign timeline Find relevant insights on the brand, competitors, industry, and audience Find and select the most relevant Influencers for the brand and campaign Outreach to the influencers, brief them and contract them Manage the influencers and produce the content with them Report the success metrics in the campaign

Brands approach influencer marketing agencies with a brief asking for a campaign that improves conversions, traffic, downloads, and/or awareness by working with influencers. Once appointed the agency would: Make the creative and content strategy Produce the campaign timeline Find relevant insights on the brand, competitors, industry, and audience Find and select the most relevant Influencers for the brand and campaign Outreach to the influencers, brief them and contract them Manage the influencers and produce the content with them Report the success metrics in the campaign

Izooto is Push Notification Software . Izooto offers the following functionalities: