adMarketplace

adMarketplace Products

Unlike traditional display networks, adMarketplace’s solutions center on native search experiences rather than standard banners:

• Native Search Ads: Ads that appear in contexts where users express intent, such as browser search bars, shopping apps, and on-site search tools.
• AMP Find: A solution that helps brands appear before traditional SERPs by showcasing logo and creative when a user is about to search.
• AMP Discover: A program that delivers relevant text and product ads within AI-powered environments and non-traditional search surfaces for deeper engagement.
• Performance & Measurement Tools: Built-in dashboards and analytics that help advertisers optimize for conversions and ROI.

adMarketplace Features and Capabilities

adMarketplace enables performance-oriented marketers and media sellers to:

• Publisher Monetization: For publishers, the marketplace serves as a monetization partner by integrating ads where search and browsing intent are high.
• Native Search™ Advertising: Deliver search ads on the open web (browsers, shopping apps, review sites) without relying on legacy SERPs.
• AMPlify™ Platform: End-to-end workflow for campaign setup, management, optimization, and reporting across search placements.
• BidSmart and Auction-Based Bidding: Proprietary bid management technology designed to maximize advertiser ROI and performance.
• Intent-Driven Targeting: Algorithms designed to match ad creative to consumer intent based on search queries and behaviors on partner platforms.
• Real-Time Reporting: Data visualization and performance insights to optimize campaigns.

adMarketplace Payment Info

adMarketplace does not publicly publish standard ad-network payout tables or revenue share percentages like display and native ad networks do. Instead:

• adMarketplace positions itself more as a performance marketplace connecting demand and supply rather than a flat CPM/CPC network with fixed rates.
• Publishers interested in monetization must contact adMarketplace directly to explore integration and potential revenue terms.
• Pricing and billing mechanisms for advertisers are typically customized, based on campaign type, bidding strategy, and placement targets.

• Founded: 2000; 25+ years in native search ad tech.
• Headquarters: New York, NY, USA.
• Focus: Native search advertising marketplace for advertisers & publishers.
• Core Technology: Proprietary bidding, search intent signals, and AI-powered media placement.
• Audience: Large advertisers, agencies, and publisher partners globally.
• G2 User Rating: ~2.8 / 5 (based on limited reviews).

This adMarketplace review shows the platform is primarily suited for:

• Performance advertisers and search marketers seeking alternative channels beyond Google/Bing.
• Large brands and agencies looking to diversify media spend with native search.
• Publishers and platforms with search or browsing contexts to integrate native ads.
• Retail and eCommerce marketers needing incremental reach through intent-driven placements.

adMarketplace Publisher Eligibility

• Media properties must have search or browsing environments where native search ads can be contextually integrated.
• Direct engagement with adMarketplace sales or partner teams is needed to explore integration opportunities.

While specific pricing tiers are not published, adMarketplace’s managed approach emphasizes transparency and performance measurement over strict commodity pricing.

• Publishers negotiate terms for monetization integration.
• Campaign cost structures are custom depending on advertiser needs.

adMarketplace Revenue Share

The platform functions more like a marketplace than a traditional revenue share ad network:

• Performance-driven engagements where publishers or advertisers focus on conversions, ROI, and incremental sales rather than fixed impression charges.
• Auction-based search placements tailored per advertiser campaign.