Smaato

Smaato provides a range of tools tailored for publishers:

• SPX Monetization Platform: An intuitive ad-serving solution that offers full monetization control.
• Integration Center: Offers various integration options, including SDKs for iOS and Android, Prebid, API, and Ad Tags. 
• Programmatic Deals: Supports private marketplace and preferred deals, enabling publishers to establish direct relationships with advertisers. 
• Header Bidding Solutions: Allows publishers to maximize revenue by enabling multiple demand sources to bid on the same inventory simultaneously.
• Standard Reports: Provides automated reporting features for quick insights into key performance indicators.

• Tailored solution: Smaato is fully customizable and flexible to meet your needs.
• Competitive intelligence: Provides real-time data and insights for granularity and precision.
• Agnostic: Environment, ad format, size, channel, screen, and device agnostic.
• Unified competition: Offers real-time pricing, higher revenue, maximized competition, and total transparency.
• Contextual targeting: Helps improve the audience’s experience by delivering highly relevant ads.
• NextGen SDK: Helps unlock the full earning potential by integrating with their modular, full SKAdNetwork-enabled SDK.
• Ad format innovation: Supports cross-channel innovation.

To become a Smaato publisher:

• Visit https://www.smaato.com/publishers/.
• Click on "Request Access" to initiate the onboarding process.
• Fill out the required information in the registration form.
• Await approval and further instructions from the Smaato team.

• Native ads: Ads that match the look, feel, and function of the content around them, offering a non-intrusive user experience.
• OTT/CTV ads: Video ads delivered via streaming services on Over-The-Top (OTT) platforms and Connected TV (CTV) devices like smart TVs and Roku.
• Video ads: Engaging visual ads that play before, during, or after video content across web, mobile, or streaming platforms.
• Display ads: Image or graphic-based ads placed on websites, typically in banner, sidebar, or footer sections.
  

Smaato provides the following payment details:

• Payment Methods: PayPal and Wire Transfer (Bank Transfer).
• Minimum Payout: The minimum payout threshold is USD 100.
• Payment Schedule: Smaato follows a 60-day payment schedule, paying publishers their net revenue share within sixty days after the end of the calendar month in which revenue was accrued.

Smaato, now part of Verve Group, offers a comprehensive digital advertising platform designed to help publishers maximize their revenue through advanced monetization tools and global demand access.

• Established: 2005
• Headquarters: New York, USA, with additional offices in Hamburg, Beijing, and Singapore. 
• Global Reach: Reaches approximately 2 billion users worldwide. 
• Ad Formats: Supports video, display, native, in-game, and CTV ads across web, in-app, and OTT channels. 
• Payment Terms: Pays publishers within 60 days after the end of the month in which revenue was accrued.
• Payment Methods: Offers payouts via PayPal, Wire Transfer, and eCheck/Local Bank Transfer. 
• Integration: Provides integration options via SDK, API, ad tag, or Prebid, along with an ad server and an ad exchange.

Smaato supports monetization across various site types and verticals, including:

• Mobile Apps: Games, utilities, and other applications.
• Mobile Websites: Responsive sites optimized for mobile devices.
• OTT/CTV Platforms: Over-the-top and connected TV content.
• Desktop Websites: Traditional web platforms.

Smaato serves publishers globally, offering access to a worldwide demand network. Their platform supports monetization across various regions, ensuring publishers can reach audiences around the world.

Smaato's Publisher Platform (SPX) is open to a wide range of publishers, from large entities with multiple mobile sites or applications to small start-ups, blogs, and app developers. However, Smaato does not accept mobile sites and apps that host pornographic or illegal/pirated content.

Smaato operates on a net revenue share model. Publishers receive a share of the net revenue, which is calculated as the amounts actually received by Smaato from advertisers for ad placements, minus applicable fees such as advertising fees, refunds, commissions, and banking costs.