The Best Interstitial Ad Networks for Publishers

Are you trying to earn revenue through your blog or website? Try interstitial advertising. Interstitial ads have emerged as one of the most effective monetization strategies for publishers and app developers.  Unlike static banners, interstitial ads appear at natural breaks in user activity, filling the entire screen with engaging content. They are displayed at natural transition points in an app. These points can be between levels of a game or chapters of a book, for example. They can also be found in video editing apps, where they are displayed in the duration between the video being saved and processed. When faced with these ads, a user can either continue to the ad's destination or close it and return to the app they were using.

They can source additional revenue for publishers on apps and websites. However, this can only happen if the ads are relevant and valuable to the consumer base. Or else consumers will ignore them. To combat this, you need the best ads available. You can use the services of an interstitial ad network to get the best possible ads for your app or website. 

Publishers and app developers looking to boost their revenue streams are increasingly turning to interstitial ad networks for seamless integration and competitive payouts. In a world where digital advertising is ever-evolving, these ad formats are helping publishers remain profitable and competitive.

What Makes Interstitial Ads Stand Out?

Interstitial ads provide a full-screen experience, making them uniquely positioned to overcome “banner blindness.” Let’s explore why they’re so powerful:

• Higher Click-Through Rates: Interstitial ads have an average CTR of 2–8%, compared to 0.5–1% for typical banners (Statista, 2024). This alone shows their superior effectiveness.
• High Viewability: Because they appear during content transitions- like after a level in a game or before a video loads—users naturally engage with them.
• Revenue Potential: Publishers integrating interstitials have reported 2–3 times higher eCPMs than traditional banners.
• Creative Flexibility: Interstitials support static, video, and even playable ad formats, enabling publishers to tailor the experience to their audience’s preferences.

The Growth of the Interstitial Ad Market

The global interstitial advertising market is on a remarkable growth trajectory. According to App Annie’s 2024 data, the market is projected to reach $55 billion by 2025, driven by increasing mobile-first adoption and advertiser demand for high-impact placements.

Key factors fueling this growth include:

• Mobile Dominance: With over 7.33 billion smartphone users worldwide (GSMA, 2025), the demand for immersive ad formats is at an all-time high.
• User Preferences: Users favor ads that seamlessly blend into their experience, and interstitials meet this need by appearing at natural pauses rather than intruding mid-content.
• App Monetization Trends: Mobile apps account for 70% of digital media consumption, making them ideal for interstitial placements that maximize engagement and earnings.

Benefits of Using Interstitial Ad Networks

Interstitial ad networks offer a suite of advantages for publishers aiming to maximize revenue while maintaining a strong user experience.

• Access to High-Quality Advertisers: Partnering with an interstitial ad network gives you access to premium advertisers and ensures your inventory is filled with relevant ads that resonate with your audience.
• Advanced Targeting Capabilities: Networks leverage machine learning and programmatic buying to deliver ads tailored to users’ preferences, boosting engagement rates.
• Simplified Monetization: With networks handling everything from campaign setup to payment processing, publishers can focus on content and audience growth.
• Transparent Reporting: Detailed dashboards and analytics give you insight into impressions, CTRs, eCPMs, and user behavior, empowering data-driven decisions.
• Diverse Revenue Streams: Interstitial ads provide an additional revenue source beyond banners and native placements, helping stabilize income across fluctuating ad markets.