Adsterra Description
Adsterra is a global advertising network with a Partner Care approach and a decade-long presence in digital advertising. With over 35K direct publishers and 15K top brands, the ad network has cemented a name in the industry, parallel to world-known networks that offer the best solutions to publishers. Boasting over 35 billion global ad impressions per month and a presence in 248 GEOs, Adsterra adheres to top ad safety and traffic quality standards to ensure optimum returns for both publishers and advertisers.
The network's efficient traffic solutions, wide range of ad formats, strong CPM rates, and expert account managers help publishers refine their ad strategies and optimize campaign performance effectively. Adsterra also offers one of the fastest payout cycles in the industry (NET-15), making it a worthy self-serve platform for publishers looking to maximize their revenue.
Quick Facts
- Quick Setup
- Faster Payouts (NET 30 days)
- High CPMs
- Multiple Formats
- Dedicated Account Manager
- Global Fill Rates
- IAB Member
- Referral Program
- Excellent Client Service
Adsterra Products
- Advertising Platform for Advertisers: Adsterra is a powerful online advertising network for brands, agencies, and media buyers. With over 20 targeting settings, it delivers ads to the best-matching audiences. The platform has high-quality, pure, and genuine CPM, CPC, and CPA traffic from 35K+ direct publishers.
- Monetization Platform for Publishers: The highest-paying ad network that helps publishers monetize sites, blogs, or social media traffic. Adsterra provides solutions for earning even without a website. AI algorithms are fine-tuned to send the most relevant CPM rates and ad feed.
- Adsterra Smartlink: Adsterra Smartlink (Direct Link) is tailored to maximize publishers’ revenues. Just one URL displays the best-matching ads to your audience, to help grow earnings from social or web traffic.
Adsterra Features and Capabilities
- High Payouts: Adsterra matches the most competitive CPM rates on the market, with NET-15 payouts and a minimum payout threshold of USD 5 for WebMoney and Paxum. Other payment methods include PayPal and local currencies of 40+ countries with a minimum threshold of USD 50, and Wire Transfer with a minimum threshold of USD 1000.
- Referral Program: Publishers get a +5% extra income from referrals.
- Top-performing Ad Formats: The network’s range of ad formats, from classic to proprietary ensures high CPMs, and a positive user experience.
- Partner Care Program: Adsterra is known for its unique Partner Care approach that extends 24/7 live support for publishers with expert managers who have deep expertise in traffic monetization. 80% of the partners say Adsterra’s managers are approachable and helpful and always respond promptly. All managers undergo a unique in-house training program called Partner Care before working with real users.
- Fast Approval: Adsterra approves publishers fairly quickly. Onboarding is easy, and it only takes about 10 minutes to add a website and start monetizing.
- 100% Safety: The network’s anti-fraud and anti-malware solutions adhere to a 3-level security system to protect publishers’ inventory.
- Best-matching Ad Feed: Smart algorithms find relevant ads with the highest current bids for your traffic, and the Anti-AdBlock feature helps you monetize 100% of your traffic.
- Intuitive Dashboard: The Adsterra publisher dashboard is straightforward and user-friendly, with key metrics like CPM, CTR, revenue, and clicks at a glance.
- Quality over quantity: There are no restrictions on your website's traffic volume, but traffic quality matters.
Adsterra Review: How to Signup?
It's easy to get started with Adsterra as a publisher. All you need to do is visit Adsterra's website and follow the steps listed.
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Signing up to Adsterra is easy, all you need to do is fill up the details illustrated in the screenshot below to get started:
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Once your publisher account is successfully set up, you are directed to the Adsterra dashboard. Now you can add one or more websites using the “Add Website” button. Enter your website URL, select the category that describes your website best, tick the Ad Unit you'd like to add, leave out the campaigns that don't fit your audience, and then click ‘Add’.
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You can find all Ad Units that you added to a particular website by clicking the website's name or down arrow next to it. From here, you can find and copy the unique zone (website) and placement ID, copy the code by clicking 'Get code':
- Once this is done, you are ready to check the status of your websites on your dashboard and go live.
Adsterra Review: Ad Formats
- Social Bar: Adsterra’s flagship ad format - Social Bar is a teaser format that doesn’t require opt-ins. It is fully customizable and can take after almost any shape. Social Bar ads can be static and dynamic, plus they are mobile-friendly and do not require any additional space on your website. Social Bar uses dynamic iFrames that don't block web content. With this ad format, publishers can gain higher CPMs with over $300 weekly revenue from the start. Adsterra’s Social Bar includes many subformats with the most well-known being In-Page Pushes and Interstitials.
- Popunder: Adsterra’s Popunder ads perform very well with verticals such as iGaming, e-commerce, and VPN. Popunders remain one of the most stable, high-revenue ad formats that are also UX-friendly.
- In-Page Push: In-Page Push ad is a more effective replacement to web push. Adsterra serves you several best-converting templates that will never bore users returning massive clicks and conversions.
- Interstitials: Adsterra’s Interstitials don’t require any fixed space on your website because they cover the whole screen. Users are likelier to interact with the ad because of full-screen coverage, so you can expect stellar revenues.
- Banner Ads: One of the oldest types of online advertising, banner ads have proven efficiency, and therefore, are often used for massive worldwide campaigns delivering unprecedented performance to publishers. They are also universal and can complement any web page, from blogs to news platforms and e-shops.
- Native Ads: Native ads mimic the look and feel of the environment they are placed on, ensuring relevance to users’ interests and on-page content. For publishers, native banners are a true goldmine as they are trusted by users and prompt numerous clicks and high CPMs.
Adsterra Payment Info
Adsterra offers NET 15 automated payouts for new users. Publishers get paid twice a month, with multiple payment options including PayPal, Wire Transfer, Paxum, and others at request. The minimum payout amount is $5 if you use Paxum, $50 if you use PayPal or local currency (40+ countries available) and $1000 for Wire Transfer. To receive your first payment, you must reach the minimum payout threshold and wait two weeks for the funds to be automatically released.
Adsterra CPM Rate
While analysing some Adsterra reviews, we realised that the CPM rates vary depending on traffic quality, GEO, and ad format. However, on average, publishers can expect CPM rates between $0.10 to $4 for display ads and a range of $5- $10+ for popunder and direct link ads in premium GEOs. Here's a detailed guide from Adsterra to help you improve your CPM.
Adsterra Review: Key Facts
- Adsterra matches the most competitive CPM rates on the market, with NET-15 payouts.
- The network boasts over 35 billion global ad impressions per month and a presence in 248 GEOs
- It helps publishers make more money with diverse web and mobile ad formats.
- Adsterra's API allows you to monitor real-time statistics and measure traffic monetization in granular detail.
Adsterra Review: Site Type Monetized
Adsterra's publishers monetize websites and blogs in various verticals: Movies, News, Books, Downloads, Streaming, Hosting, Anime, URL Shorteners, and Converters. Many publishers monetize their social traffic as well.
Adsterra Geos Served
Operates globally, covering 248+ GEOs.
Adsterra Publisher Eligibility
Adsterra doesn't have a minimum traffic threshold because the network prioritizes quality over quantity. The most crucial factor is the quality of the traffic, and even small websites and blogs can be permitted as long as their traffic is pure and genuine.
Adsterra Review: Dashboard Overview
Here are its dashboard functionalities in detail:
- Statistics: Here you can have a quick overview of your stats- impressions, clicks, CTR, CPM, and revenue. Find the most effective traffic sources by adding domain, country, browser, OS, device, or placement filters.
- Direct Links: If you have a social media group, a YouTube channel or a mobile app, you can use Adsterra’s Smart Direct Link to monetize your audience.
- Websites: Here you can add a website and explore various types of ad units.
- Referrals: Track all your referral stats and commissions in the Referrals tab.
- API: This section lets you generate API tokens, and go through developer documentation. Adsterra’s API allows for monitoring real-time statistics to measure your traffic monetization success.
- Payments: Here you can find the payment schedule as well as your payment history.
Adsterra Contact Info
You can contact Adsterra through multiple channels:
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Email: [email protected] (for general and technical support)
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Skype: adsterra
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Telegram: @AdsterraOfficial
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Live Chat: Available on the Adsterra website
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Contact Form: Adsterra Contact Page
Adsterra Review: Our Final Thoughts
The PublisherGrowth team has reviewed Adsterra and rates it 4.6/5 for its ease of use, competitive CPM rates, and quick payout duration.
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