Best Multi Format Ad Networks for Publishers
Multi-format ad networks are changing the game in 2025, giving publishers the convenience to monetize from a centralized platform instead of juggling a dozen different ad partners. Finding one network that does it all, and does it well? Why not. It’s not about variety, it’s about precision. Take PropellerAds, for example - the platform serves up over 12 billion impressions daily across 195 countries, giving your site serious global exposure. Then there’s Google AdSense, still a favorite, focusing on mobile-first ad formats that blend seamlessly with content and keep bounce rates in check.
But there's more to the game than reach - trust and tech matter equally. Networks like ClickAdu push out 5.8 billion daily impressions and comes stacked with anti-adblock tech to make sure your ads actually get seen. And then there’s Adcash, tapping into 200+ million users daily while supporting CPM, CPC, and CPA models - perfect for publishers that need versatility.
With features like real-time bidding and automated CPA targeting, these platforms aren’t just keeping up, they’re setting the benchmark for newer ad networks to match. If you’re a publisher trying to scale your revenue without losing sleep over format compatibility, optimization, or traffic quality, multi-format ad networks are a great bet. Let's get into the details:
How to Choose the Best Multiformat Ad Networks?
If you're here, chances are you already know choosing the right multi-format ad network can make a big difference in your monetization game. With ad revenue on the line, you want a partner that aligns with your content, audience, and strategy. Here are the factors to look for in the best fit:
- Know Your Audience: Before you dive into ad formats and earnings, dive into your audience data. Who are they? What do they click on? When are they most active? The more you understand your crowd, the easier it is to pick a network with formats and targeting options that hit the mark.
- Ad Formats Variety: Your content isn’t one-size-fits-all, and your ads shouldn’t be either. Look for networks offering a solid mix: display, native, video, push, pop. More formats mean more room to test, optimize, and figure out what drives results (and revenue).
- Payment Models That Match Your Strategy: CPM, CPC, CPA... don’t just pick randomly. Choose what aligns with your site’s traffic and goals. Also, double-check the payout terms - you don’t want to be waiting forever to hit a minimum threshold or chasing down payments.
- Fill Rate & eCPM: High fill rates mean to no wasted impressions. High eCPMs - better earnings per thousand views. Together, they tell you if a network can consistently and profitably fill your inventory.
- Usability and Support: Look for a network with a clean, intuitive dashboard, in-depth analytics, real-time reporting, easy campaign tweaks, and bankable support (you will need help at some point). Networks that offer tutorials, insights, and account management are a bonus.
The best multi-format ad network about the right mix of tech, tools, and transparency that fits your publishing goals.
HilltopAds is a Multi-Format Ad Network offering publishers a variety of ad formats, including Popunder, In-Page, Video VAST, Video Slider, Banners, and MultiTag. These diverse options enable publishers to effectively monetize their websites by selecting ad formats that best suit their audience and content.
Venatus is a multi-format ad network that offers publishers a platform to monetize their digital content through various ad formats. They specialize in connecting publishers with advertisers across different formats, enhancing revenue opportunities while maintaining a diverse and engaging user experience.
Olavivo is a Multi-Format Ad Network that provides publishers with a variety of ad formats, including display, video, and native ads, designed to maximize monetization across different platforms. With a focus on performance-driven solutions, Olavivo helps publishers optimize ad revenue while maintaining a seamless user experience.
Setupad is one of the best website monetization platforms to increase ad revenue for publishers. Enjoy superior client support and have access to top SSPs.
Leading ad technology provider ExoClick offers publishers and advertisers possibilities to monetize content. It functions both as an ad network and as an ad exchange. Along with working with other DSPs and advertising networks, ExoClick's Ad Exchange technology aids publishers in monetizing their traffic within ExoClick's ad network.
Snigel has access to premium advertising campaigns as a Google MCM Partner and Google AdX Partner. It is a global advertising technology company headquartered in Dublin, specializing in maximizing ad revenue for publishers through advanced technology and customized solutions. Founded by former Google executives, Snigel focuses on optimizing user experience and meeting data privacy requirements.
Newor Media is a professional ad management solution that helps publishers maximize their website’s earnings with AI.
One of the Google Certified Ad Exchanges, OptAd360, uses its OptAd360 AI to provide website, video, and app monetization services. Their objective is to use cutting-edge techniques and experience to assist each publication in monetizing its digital content.
Moneytizer is a versatile multi-format ad network with IAB standard, high impact and video ad units that offer great fill rates and performance. The network helps publishers maximize their ad revenue through efficient ad management and insightful analytics to enhance user experiences and profitability.
Raptive is a multi-format ad network that helps you generate more revenue, cut the costs and remove all inefficiencies. This multi-format ad network helps you keep growing under their expertise and world-class technology.
Benefits of Multiformat Ad Networks
Here’s why publishers are increasingly leaning into these all-in-one multi-format ad networks::
- Wider Reach, Higher Engagement: Multi-format networks let you tap into multiple audience segments at once, whether it’s through native, video, display, push, or even pop formats. This variety doesn’t just broaden your reach; it boosts engagement by as much as 50%, making your site more valuable to advertisers.
- Bigger Revenue Opportunities: By mixing and matching formats, you’re not leaving money on the table. These networks help you optimize every available ad slot, increase fill rates, and lift eCPMs by up to 30%. More diversity = more dollars.
- Smarter Targeting: With access to advanced targeting features like geo, device, behavioral, and interest-based filters, you’re serving the right ad to the right user at the right time. This kind of precision can lead to 35% better conversion rates, making every impression count.
- Real-Time Optimization: From dynamic bidding to automated CPA goals, top networks give you tools to tweak performance on the fly. Coupled with transparent analytics dashboards, you’re not left guessing.
- Fraud Protection: Quality traffic is everything. Multi-format ad networks come with serious anti-fraud systems that can cut fraudulent activity by up to 80%. That means better better UX and better advertiser retention.
When user attention is fragmented and competition is fierce, multi-format ad networks can offer publishers a serious edge by being robust, all-in-one solutions. By combining a mix of high-performing ad formats like native, video, display, push, and beyond, these networks allow you to tap into multiple revenue streams without compromising user experience. From higher eCPMs and stronger audience targeting to enhanced fraud protection and real-time optimization tools, the advantages are clear. Whether it’s outstream video, programmatic native, or high-impact display, these platforms are helping publishers turn traffic into serious profit.
If you're not sure where to start, Publisher Growth can help. Sign up, and we’ll analyze your content and recommend multi-format ad networks that are an ideal fit for you.
Multi Format Ad Networks FAQs
Our Editors’ Pick:
Browse these amazing publisher monetization tools handpicked by our team of editors
 (1).webp)
