Adagio

The following products are provided by Adagio to help its users to optimize their revenues: 

• AttentionAI: It monitors and studies engagement in real time including scrolling behavior, time spent viewing, etc. to serve ads only when users are most likely to see them. 
• FloorAI: This product automatically optimizes floor prices or minimum bid price thresholds in real time based on demand signals, as well as historical performance data. 
• PathAI: It optimizes the supply path based on the analysis of SSP performance, auction density, and latency.
• Demand Library: Adagio's Demand Library is a centralized, plug-and-play ecosystem of premier demand sources designed to allow publishers access to the most valuable and broadest range of buyers.
• Prebid Wrapper: Adagio provides a customizable Prebid.js wrapper and server solution that is ready to use.

The key features and capabilities of Adagio are mentioned below:

• AI-Powered Suite for Ad Optimization: Adagio's architecture is built around a trio of proprietary AI tools to optimize all layers of programmatic monetization.
• Header Bidding: Adagio permits the publishers to engage in header bidding. They can engage in bidding on existing ad inventory to increase the competition and subsequent revenue generation. 
• Programmatic Monetization: Publishers are offered to sell their ad inventories through various programmatic channels on Adagio. It uses real-time bidding to increase revenue. 
• Insightful Analytics and Reports: You can use tools offered by Adagio like CTR, CPM, CPM, and ad performance to record the progress of the campaign and get detailed reports. 
• Support for Various Devices: Optimized for various platforms and devices, you can use Adagio for desktop, mobile apps, and mobile websites providing cross-platform solutions for ads.
• Cookieless Monetization: Adagio has been designed for long-term compliance, supporting cookieless monetization with contextual data and targeting through AI.
• Increased Pageviews: The server-side solution and quick infrastructure of Adagio can improve your page load time, which increases your page views per session overall.
• Revenue Recovery: Adagio provides tools to assist publishers in recouping lost or missed revenue using advanced AI and demand optimization plus intelligent ad-serving technologies.
• Ad Exchange: Multiple ad exchanges are integrated by the platform which enables the publishers to access the demand source for high quality at placement. 
• Ad Quality Control and Brand Safety Measures: Adagio has filtering tools that only support high-quality ad content and brand-safe ads are only featured. This creates a pleasant viewer experience.
• Demand-Side Platform Integration: This allows the advertisers to bid on publisher inventory. Hence it aids in making the ad-buying experience more satisfactory and promotes data-driven decisions.

To get started with Adagio, follow these steps:

• Visit the official website of Adagio.
• Click on the ‘Request a demo’ option.
• Fill out the form and submit it.
• Shortly, a team member of Adagio will let you know about the next steps and details.

Adagio's ad formats are powered by advanced AI technology that optimizes the delivery of ad placements by utilizing data to optimize user attention, viewability, and profit generation. The ad formats which Adagio provides are as follows:

• Display Ads: These standard display ads appear on the screen and have a dynamic banner. 
• Video Ads: Video ads can appear in between, before, and after the content is shown on the page. 
• Native Ads: These ads seamlessly blend with the content and give an impression that it is a part of the data. 
• Mobile Ads: These are full-screen ads that feature on mobile apps during navigation.
• Rich Media Ads: Permits users to engage with the ad through some clicks or swipes.

Adagio provides payment solutions that are flexible and publisher-friendly, which are designed to accommodate a global ecosystem of digital media partners. The payment schedules offered by Adagio adhere to industry-standard payouts, with thresholds in place to allow for a continuous revenue flow for publishers of all sizes.

The CPM rates for Adagio are very competitive and personalized for premium publishers. Factors that influence CPM rates are audience quality, geographic targeting, ad formats, and seasonal variability.

• Adagio is a programmatic advertising platform that uses AI-based solutions, header bidding optimization, ad layout intelligence, and real-time revenue optimization to facilitate programmatic advertising.
• It integrates easily with Prebid.js and the major SSPs/DSPs, providing publishers with ways to earn greater revenues from their ad inventories.
• Its global operations are powered by AWS, GCP, Cloudflare, and Vercel.

Adagio is flexible in its monetization possibilities and can be applied to a variety of digital properties, including news portals, eCommerce websites, review sites, mobile applications and websites, and specialized blogs.

Adagio serves publishers and advertisers globally with perfectly adaptable solutions across regions and markets. The platform has a strong presence in North America, Latin America, Europe, Asia-Pacific, and Africa.

Publishers on Adagio must have high-traffic digital content and must comply with the regulations and brand safety norms to make it pleasant viewable data. Adagio offers multiple integration methods that include Prebid wrappers and server-side integrations. Publishers need to be ready to apply these integrations to combine the optimization aspects of Adagio.

Adagio has two major monetization frameworks:​

• Tech Fees (CPM-Based Model): This framework charges publishers based on a cost per mille (CPM). The better Adagio can help optimize your revenue, the higher your margin will be, and when revenue increases, you have the opportunity to increase your margin rate as well.
• Success Fees (Commission-Based Model): This framework works on a commission basis, where Adagio takes a percentage of the revenue generated.

Adagio offers a clear and competitive revenue-sharing system, with the majority of the generated profit retained by the publisher. Publishers with high earnings can negotiate special deals to maximize revenue.