Chocolate Platform

Chocolate Platform provides publishers with a range of tools and services to optimize ad performance:​

• Chocolate Premium: The world's first video SSP with 100% server-side auctions, allowing publishers to monetize mobile, desktop, or CTV display inventory. ​
• Engaging Ad Units: Full-screen, rewarded, native, and pre-roll video ad units that are clickable and user preference controlled, providing balanced satisfaction for advertisers, publishers, and users. ​
• Easy Integration: Integration options for publishers using VAST/VPAID tags, SDK, or SDK Lite, ensuring a seamless and quick integration leading to efficient video ad serving technology in a real-time mobile environment.

• Offer clickable and user preference-controlled ads.
• Offer easy integration for publishers using VAST/VPAID tags, SDK or SDK Lite.
• Ensures a seamless and quick integration.

To become a Chocolate Platform publisher:​

• Visit the official website.​
• Click on the "Get Started" button to initiate the onboarding process.​
• Fill out the required information, including your name, email, company name, and any specific requirements or questions.​
• Submit the form, and a Chocolate Platform representative will contact you to discuss potential collaboration.

Chocolate platform offers the following ad formats:

• Full-Screen: These are video ads that take up the whole screen of the app/website.
• Rewarded Video: These are ads that reward users if they watch it completely in the form of points or such.
• Native Video: These are video ads that match the look and feel of the content they are shown with.
• Pre-Roll Video: These are ads that are shown before the content.

Chocolate Platform provides flexible payment options to accommodate publishers' needs:​

• Payment Frequency: Net 60-day basis; revenue is credited within 60 days after the end of the applicable month.
• Minimum Payout Threshold: Payments are made only when the outstanding balance exceeds USD 250.

• Established: 2017
• Headquarters: San Francisco, California, USA. 
• Global Reach: Serves over 3,500 publishers and app developers, delivering 14 billion+ video ad auctions monthly. ​
• Ad Formats: Offers in-stream and out-stream video ads across mobile web, apps, desktop, and connected TV (CTV). 
• Technology: Utilizes 100% server-side auctions, ensuring high viewability and video completion rates. 
• Integration: Supports easy integration via VAST/VPAID tags, SDK, or SDK Lite.
• Ad Units: Provides full-screen, rewarded, native, and pre-roll video ad units that are user preference-controlled. 
• Invite-Only Platform: Operates as an invite-only SSP, connecting premium brands with premium publishers.

Chocolate Platform's solutions are versatile and cater to a wide array of publisher verticals, including:​

• Mobile Apps​
• Desktop Sites​
• Connected TV (CTV) Platforms​

Chocolate Platform operates globally, serving publishers across various regions. Their solutions are designed to cater to a diverse range of geographic locations, ensuring effective monetization strategies worldwide.

Publishers have to meet some requirements to take the monetization benefits that Chocolate offers. The publisher must have a Google DFP/Ad-exchange account, it must be linked to the Ad Manager network, and it must be the primary account. The account must be enabled for Exchange bidding.