Tappx

• Tappx Monetization Platform:

                    1. Offers seamless monetization solutions for mobile apps, desktop web, and connected TV (CTV).
                    2. Supports high-performing ad formats, including video, banners, and rewarded ads.

• Cross-Promotion:

                    1. Free user acquisition traffic exchange platform for app developers.
                    2. Run on "Tappix" credits, which foster growth in a successful community of app developers.

• Performance Services:

                    1. Advanced campaigns using different models, such as CPC, CPI, and CPA, that focus on advertisers' need for maximum ROI.

• Platform Compatibility: Tappx enables mobile in-app, mobile web, desktop web, and OTT/CTV environments, thus adapting to various usage patterns for advertisers and developers. 
• Ad Format: Supported ad formats include traditional banners, medium rectangles (MREC), interstitials, in-stream and out-stream video ads, and rewarded videos. 
• Integration flexibility: It is also compatible with leading mediation tools like AdMob, MoPub, and AppLovin, making it easy to integrate with any existing ad network. 
• Community Benefits: This app cross-promotion feature uses the shared pool of apps for advertising exchange. Organic app growth is promoted by this feature. 
• Transparency and Quality: Adheres to strict privacy compliance and employs a "Quality First Framework" for supreme traffic quality.

• Traditional Banners: Dimensions: 320x50, 300x50 & Dimension: 300x250 
• Interstitial Ads: Fullscreen ads; dimensions are adaptable for devices 
• Video Ads: In-stream and out-stream 
• Rewarded Videos: Engaging ads with user rewards for viewing 
• Custom Ad Formats: Performance-based campaign-tailored solutions

Tappx is on a revenue-share model as far as monetization is concerned. There are no fees for using their cross-promotion platform. Publishers may realize gains via CPM rates or other performance models while also benefiting from transparent payment cycles. The cross-promotion platform supports multiple payout options and is known for having the most competitive revenue-sharing agreements.

Tappx offers competitive CPM pricing for various ad formats and geographies. High fill rates plus high-performing eCPMs across every global market ensure profitability for the publishers. The rates may vary with the type of format, platform, and geo-targeting, and premium rates are seen on video and rewarded ad formats.

• Tappx has a community-driven ecosystem that supports over 1,000 active apps.
• It makes use of advanced programmatic technology to optimize ad performance.
• Provides customized customer support and transparent reporting for advertisers and publishers. 

Tappx develops revenues for the following types of web platforms:

• Mobile Apps: Monetizable with cross-promotion opportunities for both iOS and Android apps. 
• Desktop Web: Options for advertisements on larger screens to reach different audiences.
• CTV and OTT Platforms: Video advertising solutions for connected TVs

Tappx is global but with a focus on high-quality traffic, with publishers in and advertisers from many regions, optimized towards local market trends and behaviors.

To get into the Tappx network 

• Publisher apps have to be submitted to official app stores. 
• Traffic can only be part of the monetization or cross-promotion programs offered by Tappx if it meets the requirements set up for quality. 
• Tappx's SDK has to be integrated for optimal functionality.

Tappx operates on the revenue-share model, and the publishers maintain an amount of ad revenue. The percentages differ, according to the type of ad format and the platform, while Tappx keeps a transparent structure in place.