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Advertising

Both digital marketing and programmatic advertising can be very confusing topics, especially for a beginner. Navigating through the abundance of technical jargon and its accompanying complexities can sometimes lead to confusion. Even experienced veterans may find it perplexing to stay updated on emerging technologies. In this rapidly evolving industry, research is paramount, irrespective of whether you are a beginner, or not. Programmatic advertising has brought about some severe advances in advertising technology. In the previous days, ads were negotiated manually, and publishers and advertisers would reach an agreement to place an advertisement on the website for a given period. The same ad would show, irrespective of who visited the site. Programmatic advertising uses artificial intelligence and machine learning to purchase ads in real-time. This eliminated the need for human negotiations and pre-set prices. It has made the purchase of advertisements more effective and efficient. If you are interested in programmatic advertising or media buying as a career, or simply need more information about the same, we have listed some of the best books on programmatic advertising here. These books will show you proven ways to increase your programmatic ad revenue. It is important to remember that this kind of technology is constantly evolving and it can be difficult to find resources that keep up with the time. Here, we have listed our favourite books on programmatic advertising that will give you the needed knowledge while keeping relevance in mind.

by Editorial Staff

Advertising

In the present times, consumers are utilizing a variety of devices and platforms to make purchases. As a result, a significant amount of customer data gets deposited in various silos, providing marketers with the opportunity to engage with their customers across the entire ecosystem, regardless of geography. Self-serve programmatic advertising platforms, put simply, is a platform that enables advertisers to specify campaign requirements and buy digital ad inventory without engaging with a sales representative or a publisher. The entire process of tracking customer journeys and showing relevant ads can be complex, but it becomes more accessible with programmatic self-serve advertising. Self-serve programmatic advertising is the automated and self-reliant ability of the advertiser to place their ads without assistance from a third party. Available on multiple platforms, the format supports easy purchasing and quick campaign launches, notably cutting down on costs and offering greater convenience for advertisers when it comes to ad placement. This newer approach to advertising is prevalent and continuously expanding. We have a list of the best self-serve programmatic advertising platforms that can help maximize revenue and reduce manual work.

by Editorial Staff

Advertising

To understand the concept of programmatic OTT, it is necessary to break it down into two parts. Programmatic advertising is the practice of selling ad inventory in real-time using automated bidding. Using this, an ad’s suitability for a slot is based on factors like demographics, behavior, and cookie data. OTT advertising is delivering ad content to the audience directly via streaming services or through devices. These kinds of ads go beyond the TV providers that have traditionally controlled the advertising scene.  So, essentially Programmatic OTT is the real-time, automated buying and selling of ad spaces within streaming services or specific devices.  As media consumption grows year by year, OTT’s view time is the lion’s share among TV, mobiles, tablets, and PC-web. This post will discuss the best OTT programmatic advertising platforms that you can rely on and take your advertisements beyond just TV.

by Editorial Staff